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Apollo Sales Group
1500 S. Dairy Ashford
Suite 420
Houston, TX 77077

PH: 713.783.9000
FX: 281.920.1098
info@apollosalesgroup.com

Strategy

Apollo Consulting Services helps companies design and optimize integrated, multi-channel, go-to-market strategies that integrate and align sales and marketing operations. Apollo provides a unique mix of strategy, technology, key performance metrics and industry benchmarking data to help companies achieve revenue objectives at the lowest possible costs.

Go to Market Plan Development
We help you develop your process and strategy for getting your solutions to your target market.

Sales Alignment and Optimization
Apollo works with clients to optimize their go-to-market model. We take a look at target market segments and map them with the proper sales channels to maximize results. The result is an optimized selling model which leverages available resources. Additionally, we consider sales process, technology, and key performance metrics.

Marketing Alignment and Optimization
The professionals at Apollo work with clients to identify and develop the optimal mix of marketing channels to cost-effectively achieve revenue objectives. This engagement delivers a documented lead generation process in which key performance metrics and bottlenecks and be identified and managed for continual improvement.

Execution

Apollo provides a comprehensive portfolio of professionally managed sales and marketing services to improve pipeline performance and production. We make it easy for our clients to adopt our multi-channel philosophy by selecting from our portfolio of best practice sales and marketing channels. These channels are “sales ready” with all of the necessary technology, training, facilities and management in place. This provides Apollo clients with the ability to fill the gaps in their go to market strategy on a short term or full time basis. The following execution services are available to help you optimize your go to market strategy:

Account Profiling
Account Profiling helps to ensure that field reps have the strategic information that they need to engage prospective buyers and accelerate the sales cycle. One of the first and most important steps in building your prospect pipeline is the identification of the right accounts and the right key stakeholders within those accounts. Account Profiling enables you to:

• Sell smarter
• Sell higher
• Increase the % of effective calls (speaking with a key stakeholder, armed with their key value information)

Better Account Profiling, helps you achieve:

• Resource optimization
• Systematically qualified leads
• Invaluable target account information

Tele-prospecting/Tele-sales
The telephone channel still plays a critical role in the marketing approach of many companies. However, the days of blindly “dialing for dollars” are over. Companies must be smart about when and where they utilize these resources in the sales and marketing process. Telephone resources must be focused on the best prospects which are ready to engage. In addition, it is important to realize value from every call. Apollo telephone professionals are trained to acquire valuable information, such as an email address for permission-based marketing.

Email Marketing
Email remains perhaps the quickest and most cost-effective way to build relationships, shorten sales cycles and engage the buying process. Email is an excellent vehicle for newsletters, surveys and other communications that are both trackable and measurable. When combined with personalized Microsites, response rates can be increased significantly. Microsites are mini-websites that greet a visitor by name and invite them to take relevant action based on their interests. Follow up actions can then be triggers such as email, telephone call or literature fulfillment.

Direct Mail
Direct is an excellent tool in the marketing mix. Direct mail can be an excellent tool for building an opt-in marketing database that can be leveraged by less costly marketing channels. Direct mail provides some unique advantages from other channels such as its tangible properties. Mail pieces can be created in many different forms, shapes and packages piquing curiosity and stimulating response. When combined with personalized Micro-sites, the response rates can be significantly increased and powerful testing and measurement becomes possible.

Event Marketing
In-person and online events are an excellent opportunity to strengthen the relationship and educate customers and prospects. Whether it is an online or live event, Apollo can help you to put on a world-class event that drives your business.

Sales Outsourcing
Clients can leverage the experience and infrastructure of Apollo Sales Group to augment their sales and marketing efforts. Apollo is engaged to outsource the inside and field sales operations of select clients. When combined with other Apollo Managed Services, Apollo can provide a turn-key, go-to-market solution for select companies.

Technology Solutions

Marketing Automation
Apollo utilizes state of the art marketing technology which helps clients increase positive impressions that create more awareness, drive more qualified leads and ultimately produce more revenue.

Our solution is the only comprehensive, rules-based marketing solution available today that allows you to:

• Create multifaceted campaigns using a fully-integrated suite of marketing applications that includes email, direct mail, surveys, personalized landing pages, telemarketing alerts, sales alerts and more - all with a single software solution.
• Utilize all-in-one reporting and marketing dashboards to analyze campaigns, create benchmarks, develop best practices and improve the power of your next marketing campaign.
• Access marketing history to create targeted campaigns using data stored in the centralized marketing database - something no list-based email-only solution can offer.
• Automate campaigns using both criteria-based or behavior-based triggers that prompt a series of highly personalized messages at the time that is right for each individual contact.
• Eliminate the IT bottleneck with the tools needed to execute electronically driven campaigns without any knowledge of HTML or other programming languages.

Apollo clients benefit from our combination technology and expertise to decrease marketing costs, improve marketing effectiveness and increase sales revenue.